Case Study-Avon Essays - American Brands, Avon Products,

Case Study-Avon Avon Case What direct marketing efforts would you recommend to Avon? Who would be the target market? What range of products would be sold, and how would those products be offered? What other specific price, distribution, promotion, and product mix strategies and tactics would you propose and why? When I think of Avon the first thought that comes into mind are the Avon ladies and those Avon catalogs. This is actually what most people think of I believe. Avon is a extremely well-known company but this does not mean it doesn't have its problems. During the 80's Avon has had its shares of negativity; debt reaching -$400 millions but since then has bought itself up again and now into the 21st century it is trying many different options to increase sales which have barely climbed in the last four years. The direct marketing efforts that I recommend Avon make are to definitely focus on television advertisement commercials like they did in the early 90's. To be honest the only advertisement for Avon I know of or only recognize are the print ads in magazines. Having television ads would make people more aware of Avon than they already are. It definitely would linger in people's minds more than just seeing magazine ads. Print advertisements should also increase in number and be published in different magazines ranging from teens to woman with products being advertised that are targeted to that specific group. Telemarketing can be help but I do not think Avon needs to focus on this. Maybe having telemarketers calling during holiday seasons offering a free holiday catalog or even just calling year round asking if consumers have an Avon representative or if they wish to receive a free catalog and have a Avon representative in their area contact them. Avon has used this method in the past b ut this method might be expensive and not yield much profit since you are not actually taking orders during these phone calls. Direct mailing could also be of help since Avon has tried this in the past and has a greater response then the norm (11% rather then the 1% or 2% norm). This could also erase telemarketing since it basically is the same concept but no Avon representative would be given the interested customers name and address. Adding bind-ins could be useful too since the average girl or woman do read a lot of magazines and this would work well with print media advertisements. Imagine having an ad for an Avon product and then right next to it you see a postage paid reply card for a free catalog. Even though Avon has in the past sent out samples of products maybe adding samples of makeup or fragrances in magazine ads would attract people to buy them and other products. Avon has recently begun to talk about how they are going to sell a special product line at stores such as S ears. This is a great opportunity for Avon to put ads in local newspapers of the cities in which there are Sears's stores and also to buy space in Sears's weekly flyer in Sunday papers. This can be an enormous plus for sales and profits of Avon. I know this will hurt Avon representative but what is being sold is not the same product line sold in the catalog. Loyal product users of the catalog makeup will always stick with their favorite from the catalog. Avon's main target market has always been woman between 35 and 54. I feel that Avon should focus in the young woman/teen market. I feel that once young women become customers that they will be customer for a long time and maybe even life. It is best to expose and introduce someone to Avon when young because I know I am still wearing some of the same brands of makeup that I did when I was younger. College students to me would be a great target market since most don't have enough money to buy department store makeup and even drugstores Avon is known for its affordability and this group would be perfect to target. Once one friend has the makeup a ripple effect usually occurs. Groups of friends

How To Write A Good Hook Sentence For An Essay

How To Write A Good Hook Sentence For An Essay 5 Tips For  Hook  Writing A hook is an indispensable part of a perfect essay writing that captures the attention of the reader and compels him/her to go through the whole essay. The first one or two sentences of the essay constitute the hook and must be written to bring out the desired effect. It serves as the determinant of whether the reader will go through the whole essay or he/she will find it boring and stop reading after the first few sentences. The content of the essay may be good, but without an interesting hook, you are likely to lose your reader before conveying the message the essay was meant to put across. Therefore, a hook should always be set in the introductory part of the essay and framed in a way it elicits curiosity to read the rest of the essay. A hook buried deep in the essay would be ineffective, and the reader can easily lose interest in reading the article before even seeing the hook. However, hooks differ from one essay type to another, though the format and style of writing it are bas ically the same. In the short article, we are going to discuss the types of hooks and how to write a good hook. Here below are some types of hooks you can use for your essay: 1. Literary quote/ quotes from famous people Using famous literary quotes by famous public figures makes a good hook. Such hooks are important, especially if writing about a particular person, phenomenon or story. Literary quotes cement the author’s reputation and credibility to write quality work without plagiarism. Quotes from famous people make an intriguing hook that helps to support the argument of your essay by including a famous quote by an authoritative public figure. If famous quotes by public figures used effectively, the essay takes an interesting position in history that has to be supported or challenged by the essay. The quote must also be relevant to the story with a simple meaning. A literary quote hook must be used with a proper attribution and acknowledgment to show the author’s vast knowledge in the subject area. 2. Anecdote An anecdote hook can be effective, especially in the personal creative essay. Anecdotes trigger a lively mood from the reader by invoking a certain incident that has relevance and intriguing aspect into the story. As the anecdote brings in humor, it sets the mood for the rest of the essay which does not necessarily need to be funny. The hook captures the attention of the reader and motivates him/her to read through the whole essay. Though anecdote hooks are effective, they cannot be employed in every essay since they require a first-person perspective at times and some essays discourage the use of first person language in the essay. However, it grabs the reader’s attention and elicits interest in reading through the essay. Careful use of anecdotes is necessary as it may fail to trigger the expected reaction from the reader and that makes the essay more boring. 3. Pose a question A rhetoric question makes a good essay hooks. Rhetorical questions do not need to be answered right away, but the rest of the essay tries to answer the question posted earlier in the hook. Rhetorical questions set the reader in critical thinking and make them develop an interest in going through the rest of the essay to understand the perspective of the author on the topic. Rhetorical question hook is effective, though they must be framed to bring the desired effect. It is important to avoid outright ‘yes’ or ‘no’ answer when writing rhetoric hooks. As the reader attempts to give his/her perspective on the question posed, he/she continues to uncover the perspective of the reader on the same topic. However, when using a question as a hook, avoid the ambiguity of what the is meaning of the question. If the reader interprets the question wrongly, the hook can kill the reader’s interest in reading the rest of the story. 4. Quoting statistics Statistics can be a sure way to grab the attention of the readers. Relevant and compelling statistics not only do they capture the attention of the reader, but also, they cement the author as factual, knowledgeable and authoritative. Listing proven facts in the paper create interest that can be carried through the essay. Facts speak for themselves, and the reader can go through the rest of the essay finding relevance and more detail of the statistics used by the author in the essay. Statistics must be wrapped in the right manner to arouse the readers interest. Being able to establish a smooth connection between the statistics and the rest of the essay is a key to ensure the reader remains drawn to the flow of the essay. However, too many statistics in an essay can be boring and dull the hook. 5. Reveal a Common Misconception The target audience has many beliefs, opinions, and ideas that might not be necessarily right or you do not agree with as the author. Revealing a common misconception, the reader might have about a certain topic, idea or phenomenon gets the reader instantly hooked into going through the rest of the essay. The reader goes through the rest of the essay to find evidence for the conception and ascertain if it is valid enough to make him/her switch positions on the topic. Challenging a common conception insinuates to the reader that they are going to learn something new and encourage them to read through the rest of the essay. The hook should feature the common conception harbored by the audience, and then the flip side the author wants to argue against. However, the hook has to be relevant to the topic, and accurate factual information has to back up the conception to keep the reader interested in reading the whole essay. Concisely, hooks can take many forms, some of which are not discussed in this essay. However, they are all meant to serve the same purpose and, therefore, found in distinctive parts of the essay. Sometimes you can write down examples of essay hooks for your essay and choose the best for your essay. They do not necessarily need to be long though their purpose should resonate throughout the essay. The hook takes a leading role to set the reader to go through the whole essay. In this article, some common essay hooks have been discussed in length. The appropriate use of each essay hook has been described in detail featuring necessary tips for using it. Hooks for essay writing have a profound effect and act as a guiding element and a reference point throughout the essay. Writers must be meticulous to ensure they come up with the best essay hook to succeed in capturing and maintaining the attention of the author.

The Constraint of Global Peace and Security by Military Policies durin Assignment

The Constraint of Global Peace and Security by Military Policies during the Cold War - Assignment Example No country is immune from such situation in the future that can lead to a new round of confrontation and arms race, which in turn can cause an irreparable harm to society and to the world at large. It is a common knowledge that war, nuclear weapon, and its tests are destructive in the international conflict solution. However, no matter what, the idea of superiority and supremacy instinctively makes people fighting and trying to win. During the Cold War, our world faced with such situation, when two superpowers, the United States and the Soviet Union put at stake the further existing of the whole humanity. In the current paper, based on the facts from the analyzed literature, we will try to present objectively the course of a war, understand the reasons that shaped the situation, and draw the appropriate conclusions. In this respect, the main question of the current paper is how the parties of the conflict finally managed to restrain the military tension during the Cold War. After the fall of the Third Reich, there was no power in Europe that was able to oppose the Soviet Union. Therefore, in many Western European countries increased the influence of the left parties (the Labor Party won the elections in Great Britain in 1945) and the positions of the Communists strengthened. The USSR and the USA were the most powerful and influential countries economically, as well as in terms of military power. These countries were divided by the ideological contradiction, specifical communism against capitalism. The latter led to the obvious hostility in the international relations. The internal situation in these countries was characterized by the active impersonating and search of the enemy. The dissidence was also recognized as a form of subversive activity. Such atmosphere was quite a common situation since it was a characterizing feature of the totalitarian regime... In the United States, such internal tension gave birth to McCarthyism, the persecution of the cit izens, who were suspected in anti-American activities (Perry, Chase, Jacob, Jacob and Von Laue, 2012).